NHL and adidas Unveil New Uniforms for the 2017-18 Season

NHL and adidas Unveil New Uniforms for the 2017-18 Season

SAN JOSE - The National Hockey League and adidas today unveiled the new ADIZERO Authentic NHL jerseys and uniforms for all 31 NHL teams, including the San Jose Sharks (@SanJoseSharks), which will make their on-ice debut with the 2017-18 season. 

At the forefront of innovation, design and craftsmanship, the new ADIZERO Authentic NHL jersey takes the hockey uniform system and hockey jersey silhouette to the next level by redefining fit, feel and lightweight construction.

While much of the teal jersey will appear the same, as San Jose worked with adidas to preserve the team's current uniform identity, the team did take advantage of uniform platform change to introduce the Screaming Sharks secondary mark on the shoulders of the jersey. The jersey will also feature the phrase "This Is Sharks Territory" on the inside of the neckline and the addition of black on the outside of the neckline.

Tweet from @SanJoseSharks: Ready for its closeup. ��#FormTheFuture x #SJSharks pic.twitter.com/mV7aOYb4Hs

"Specifically created for elite performance, we've designed the ADIZERO Authentic NHL jerseys to deliver advanced innovation and technical design for the world's best hockey players," said Dan Near, Head of adidas Hockey. "We build products for the creator athlete. Our mission is to help athletes perform better and we look forward to making our on-ice debut this season with the new Lighter, Cooler, and Stronger adidas Hockey ADIZERO Authentic NHL jerseys."

"We're excited for the fans and players to see the innovation and performance features that adidas put into creating the new jerseys," said Brian Jennings, NHL Chief Brand Officer & Executive Vice President. "To play at their highest levels, the game's greatest players require the best technology and design available, and these adidas jerseys set a new benchmark for performance gear."

Tweet from @SanJoseSharks: What we'll rock on the road. #FormTheFuture x #SJSharks pic.twitter.com/ixyo6w3BG4

"Adidas is a brand recognized worldwide for innovation and technology investment, creating constant innovation in high performance apparel," said NHLPA Chief of Global Business Strategies, Sandra Monteiro. "The Players are excited to partner with adidas, creating a new milestone in hockey apparel, bringing edge, innovation and premium design to the game, specifically focused on their performance."

Click here for images for all 31 teams.

Source : https://www.nhl.com/sharks/news/nhl-and-adidas-unveil-new-uniforms-for-the-2017-18-season/c-290020396

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